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Impatto dell’applicazione di consegna di cibo online - Zomato

Impatto dell’applicazione di consegna di cibo online - Zomato

D. Vijay / S. Shajitha Banu

60,26 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786207167340
60,26 €
IVA incluido
Disponible

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Zomato, un’applicazione leader nel settore delle consegne di cibo online, sta affrontando sfide per mantenere la soddisfazione dei clienti e l’efficienza operativa, fattori critici per il suo successo nel mercato altamente competitivo delle consegne di cibo. Nonostante le ampie partnership con i ristoranti e la presenza sul mercato, Zomato fatica a soddisfare le aspettative dei clienti in termini di puntualità delle consegne, qualità del cibo ed esperienza complessiva dell’utente. Ciò ha comportato un calo dei tassi di fidelizzazione dei clienti e feedback negativi, con conseguente potenziale perdita di quote di mercato a favore dei concorrenti. Inoltre, i processi operativi di Zomato, tra cui la gestione degli ordini, la logistica delle consegne e gli standard di sicurezza alimentare, necessitano di un’ulteriore ottimizzazione per garantire la continuità delle operazioni e mantenere la fiducia dei clienti.

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