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Impacto da aplicação de entrega de comida online - Zomato

Impacto da aplicação de entrega de comida online - Zomato

D. Vijay / S. Shajitha Banu

60,26 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786207167357
60,26 €
IVA incluido
Disponible

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A Zomato, uma aplicação líder de entrega de comida em linha, está a enfrentar desafios para manter a satisfação dos clientes e a eficiência operacional, que são fundamentais para o seu sucesso no mercado altamente competitivo da entrega de comida. Apesar das suas vastas parcerias com restaurantes e da sua presença no mercado, a Zomato tem dificuldade em satisfazer as expectativas dos clientes em termos de entregas atempadas, qualidade dos alimentos e experiência geral do utilizador. Esta situação resultou numa diminuição das taxas de retenção de clientes e em reacções negativas, o que levou a uma potencial perda de quota de mercado para os concorrentes. Além disso, os processos operacionais da Zomato, incluindo a gestão de encomendas, a logística de entregas e as normas de segurança alimentar, necessitam de uma maior otimização para garantir operações contínuas e manter a confiança dos clientes.

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