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Impact de l’application de livraison de nourriture en ligne - Zomato

Impact de l’application de livraison de nourriture en ligne - Zomato

D. Vijay / S. Shajitha Banu

60,26 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786207167333
60,26 €
IVA incluido
Disponible

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Zomato, l’une des principales applications de livraison de repas en ligne, est confrontée à des difficultés pour maintenir la satisfaction des clients et l’efficacité opérationnelle, qui sont essentielles à son succès sur le marché très concurrentiel de la livraison de repas. Malgré ses nombreux partenariats avec des restaurants et sa présence sur le marché, Zomato peine à répondre aux attentes de ses clients en termes de délais de livraison, de qualité de la nourriture et d’expérience globale de l’utilisateur. Cette situation a entraîné une baisse des taux de fidélisation de la clientèle et des commentaires négatifs, ce qui risque d’entraîner une perte de parts de marché au profit de la concurrence. En outre, les processus opérationnels de Zomato, y compris la gestion des commandes, la logistique de livraison et les normes de sécurité alimentaire, doivent encore être optimisés pour garantir des opérations sans faille et maintenir la confiance des clients.

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