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Narzissmus und Luxuskonsum im digitalen Zeitalter

Narzissmus und Luxuskonsum im digitalen Zeitalter

Seong-Yeon Park / Yeu-Jin Kang

47,20 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2022
Materia
Psicología
ISBN:
9786205376010

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  • Librería Perelló (Valencia)
  • Librería Aciertas (Toledo)
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  • Librería Kolima (Madrid)
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  • Librería Proteo (Málaga)
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Sobre IBD

Dieses Buch untersucht den Narzissmus der Verbraucher in diesem digitalen Zeitalter. Die Autoren haben in ihren Untersuchungen die narzisstische Verbraucherpsychologie, das Impression-Management-Verhalten und das e-WOM-Verhalten (Electronic Word Of Mouth) von Verbrauchern beobachtet, die sich in Social Networking Services und Social Commerce engagieren. Die beiden Arten von Narzissmus, verdeckter und offener Narzissmus, spielen unterschiedliche Rollen beim Luxuskonsum und beim Kundenwert. Das Ziel dieses Buches ist es, ein umfassendes Verständnis der Psychologie und des Verhaltens narzisstischer Verbraucher im digitalen Zeitalter zu vermitteln. Es bietet ein tieferes Verständnis von Narzissmus sowie Anleitungen für Werbe-, Marken- und Marketingstrategien, die auf digitale Verbraucher ausgerichtet sind.

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