Inicio > Sociedad y ciencias sociales > Psicología > Narcissisme et consommation de luxe à l’ère numérique
Narcissisme et consommation de luxe à l’ère numérique

Narcissisme et consommation de luxe à l’ère numérique

Seong-Yeon Park / Yeu-Jin Kang

47,20 €
IVA incluido
Consulta disponibilidad
Editorial:
KS OmniScriptum Publishing
Año de edición:
2022
Materia
Psicología
ISBN:
9786205376034

Selecciona una librería:

  • Librería Perelló (Valencia)
  • Librería Aciertas (Toledo)
  • El AlmaZen del Alquimista (Sevilla)
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Donde los libros
  • Librería Proteo (Málaga)
¡Pregúntanos!
Sobre IBD

Ce livre étudie le narcissisme des consommateurs à l’ère numérique. Dans leurs recherches, les auteurs ont observé la psychologie narcissique des consommateurs, le comportement de gestion des impressions et le comportement e WOM (Electronic Word Of Mouth) des consommateurs engagés dans les services de réseautage social et le commerce social. Les deux types de narcissisme, caché et manifeste, jouent des rôles différents dans la consommation de luxe et le capital client. L’objectif de ce livre est d’offrir une compréhension complète de la psychologie et du comportement des consommateurs narcissiques à l’ère numérique. Il fournit une compréhension plus approfondie du narcissisme, ainsi que des conseils pour la publicité, l’image de marque et les stratégies de marketing destinées aux consommateurs numériques.

Artículos relacionados

  • Drinkers of Infinity
    Arthur Koestler
    This selection of essays, book-reviews, broadcast talks and papers delivered to learned societies reflects the extraordinary breadth of Arthur Koestler’s interests. From the trial of Galileo to the pleasures of canoeing down the Loire, from a detailed examination of the ‘memory’ of flatworms to an equally detailed examination of the futility of quarantining dogs, the author wri...
    Disponible

    17,24 €

  • Gordy the Rabbit has ADHD
    Jessie Shepherd
    Often when people are given a mental health disorder diagnosis the weaknesses are clear and overwhelmingly emphasized, while the strengths are ignored or forgotten. The mental health children's book series 'What Mental Disorder?' challenges the stigma against therapy and diagnosis. It enlists the reader to view the character as a whole being and not as a mental issu...
    Disponible

    12,83 €

  • The Paradoxical Ego
    Eugene Halliday / Zhu Kabere
    Three particular themes are basic to this study. First, that the human race and its environment are involved in a slowly progressive process of revelation and understanding of its inherent features; and that we are all participating in this ongoing evolutionary cycle. Second, and closely related to the first tenet, man is not separable from his environment. We all share in this...
    Disponible

    14,56 €

  • The Brain's Business
    Gail Marie Pemberton
    The Brain's Business is for leaders, managers and anyone interested in their brain, understand its impact on business and relationships. It deals with the unconscious, which is the largest part of our brain, and influences all our thoughts, beliefs and behaviour. The unconscious governs every motivation and emotion we have. It affects everything in business, from relationsh...
    Disponible

    7,64 €

  • On Being Human and When a Man Comes to Himself
    Woodrow Wilson
    Before he became the 28th President of the United States (1913-21), the 34th Governor of New Jersey (1911-13), or even the 13th President of Princeton University (1902-10), Woodrow Wilson (1856-1924) was a scholar and professor. In 1885, he received his Ph.D. in history and political science from Johns Hopkins University, and in 1897, he was granted tenure at Princeton Universi...
    Disponible

    6,28 €

  • Bridge Over The River Why
    David Cooper / Deborah Cooper
    'In Bridge Over the River Why, the Coopers have succeeded in a dual task documenting their own journey through the grief of losing their son Eli by suicide, while at the same time providing a valuable resource for anyone who has had to face the same terrible tragedy. They start with the premise that 'doing and feeling' are the key components of moving forward and have a core me...
    Disponible

    29,39 €

Otros libros del autor

  • Narcisismo e consumo de luxo na era digital
    Seong-Yeon Park / Yeu-Jin Kang
    Este livro investiga o narcisismo do consumidor nesta era digital. Nas suas pesquisas, os autores observaram a psicologia narcisista do consumidor, o comportamento de gestão de impressão, e o comportamento da e WOM (Electronic Word Of Mouth) por parte dos consumidores envolvidos no Serviço de Redes Sociais e no comércio social. Os dois tipos de narcisismo, encoberto e ostensivo...
  • Narzissmus und Luxuskonsum im digitalen Zeitalter
    Seong-Yeon Park / Yeu-Jin Kang
    Dieses Buch untersucht den Narzissmus der Verbraucher in diesem digitalen Zeitalter. Die Autoren haben in ihren Untersuchungen die narzisstische Verbraucherpsychologie, das Impression-Management-Verhalten und das e-WOM-Verhalten (Electronic Word Of Mouth) von Verbrauchern beobachtet, die sich in Social Networking Services und Social Commerce engagieren. Die beiden Arten von Nar...
  • Narcisismo e consumo di lusso nell’era digitale
    Seong-Yeon Park / Yeu-Jin Kang
    Questo libro indaga sul narcisismo dei consumatori nell’era digitale. Nella loro ricerca, gli autori hanno osservato la psicologia narcisistica dei consumatori, il comportamento di gestione delle impressioni e il comportamento di e WOM (Electronic Word Of Mouth) dei consumatori impegnati nei servizi di social network e nel commercio sociale. I due tipi di narcisismo, occulto e ...