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Narcisismo e consumo de luxo na era digital

Narcisismo e consumo de luxo na era digital

Seong-Yeon Park / Yeu-Jin Kang

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Editorial:
KS OmniScriptum Publishing
Año de edición:
2022
Materia
Psicología
ISBN:
9786205376065

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Sobre IBD

Este livro investiga o narcisismo do consumidor nesta era digital. Nas suas pesquisas, os autores observaram a psicologia narcisista do consumidor, o comportamento de gestão de impressão, e o comportamento da e WOM (Electronic Word Of Mouth) por parte dos consumidores envolvidos no Serviço de Redes Sociais e no comércio social. Os dois tipos de narcisismo, encoberto e ostensivo, desempenham papéis diferentes no consumo de luxo e na equidade dos clientes. O objectivo deste livro é oferecer uma compreensão abrangente da psicologia e comportamento dos consumidores narcisistas na era digital. Fornece uma compreensão mais profunda do narcisismo, bem como orientação para a publicidade, marca, e estratégias de marketing destinadas aos consumidores digitais.

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