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Manuel sur le développement de produits touristiques

Manuel sur le développement de produits touristiques

European Travel Commission (ETC) / World Tourism Organization (UNWTO)

13,87 €
IVA incluido
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Editorial:
World Tourism Organization
Año de edición:
2014
Materia
Ventas y marketing

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Sobre IBD

Sans produits touristiques, une destination touristique ne peut se développer et si ses produits ne répondent pas aux besoins et aux attentes des touristes, il lui sera impossible de réaliser tout son potentiel. Pourtant, rares sont les destinations qui se penchent sur la façon de développer et d’offrir les curiosités et les activités qui entrent dans la composition du produit touristique. Le manuel OMT/CET intitulé Le développement de produits touristiques précise les éléments essentiels à prendre en compte pour planifier et développer des produits touristiques comme la coordination, la consultation, la collaboration ou la concurrence. Il illustre ces principes en présentant des approches et des études de cas qui ont été couronnées de succès dans diverses parties du monde et il propose des exemples de bonnes pratiques et des références qui permettront aux destinations d’évaluer leurs propres systèmes et méthodes de développement de produits. Cette publication est disponible en  anglais : Handbook on Tourism Product Development (ISBN: 978-92-844-1395-9) espagnol : Manual de desarrollo de productos turísticos (ISBN: 978-92-844-1414-7)

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Otros libros del autor

  • Manual de desarrollo de productos turísticos
    European Travel Commission (ETC) / World Tourism Organization (UNWTO)
    Las operaciones de un destino turístico se basan en los productos turísticos. En efecto, cuando éstos no corresponden a las necesidades y expectativas de los turistas, no se puede aprovechar plenamente el potencial de dicho destino. A pesar de ello, sólo unos pocos destinos centran su atención en el desarrollo y en la oferta de diversas atracciones y actividades que aporten un ...
  • Handbook on Tourism Product Development
    European Travel Commission (ETC) / World Tourism Organization (UNWTO)
    Tourism products are the basis for a destination's tourism sector operation: unless the tourism product meets the needs and expectations of tourists, the destination cannot realise its full potential. However, only few destinations focus their attention on the development and delivery of the various attractions and activities that make up the tourism product. The UNWTO/ETC ...
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