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Handbook on Tourism Product Development

Handbook on Tourism Product Development

Handbook on Tourism Product Development

European Travel Commission (ETC) / World Tourism Organization (UNWTO)

90,16 €
IVA incluido
Disponible
Editorial:
World Tourism Organization
Año de edición:
2011
Materia
Ventas y marketing
ISBN:
9789284413959
90,16 €
IVA incluido
Disponible

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Sobre IBD

Tourism products are the basis for a destination's tourism sector operation: unless the tourism product meets the needs and expectations of tourists, the destination cannot realise its full potential. However, only few destinations focus their attention on the development and delivery of the various attractions and activities that make up the tourism product. The UNWTO/ETC Handbook on Tourism Product Development outlines the essential elements in the process of tourism product development planning and implementation, e.g. coordination, consultation, collaboration - co-opetition. It illustrates these principles through a range of successful approaches and case studies from around the world and sets out best practice examples and benchmarks by which destinations can assess their own product development system and methods. This book is also available in Spanish and French: Manual de desarrollo de productos turísticos (ISBN Spanish version: 978-92-844-1414-7) Manuel sur le développement de produits touristiques (ISBN French version: 978-92-844-1414-7) 3

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Otros libros del autor

  • Manuel sur le développement de produits touristiques
    European Travel Commission (ETC) / World Tourism Organization (UNWTO)
    Sans produits touristiques, une destination touristique ne peut se développer et si ses produits ne répondent pas aux besoins et aux attentes des touristes, il lui sera impossible de réaliser tout son potentiel. Pourtant, rares sont les destinations qui se penchent sur la façon de développer et d’offrir les curiosités et les activités qui entrent dans la composition du produit ...
  • Manual de desarrollo de productos turísticos
    European Travel Commission (ETC) / World Tourism Organization (UNWTO)
    Las operaciones de un destino turístico se basan en los productos turísticos. En efecto, cuando éstos no corresponden a las necesidades y expectativas de los turistas, no se puede aprovechar plenamente el potencial de dicho destino. A pesar de ello, sólo unos pocos destinos centran su atención en el desarrollo y en la oferta de diversas atracciones y actividades que aporten un ...