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Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies

Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies

Managing Customer Trust, Satisfaction, and Loyalty Through Information Communication Technologies

Riyad Eid

243,12 €
IVA incluido
Disponible
Editorial:
IGI Global
Año de edición:
2013
Materia
Atención al cliente
ISBN:
9781466636316
Encuadernación:
Otros
243,12 €
IVA incluido
Disponible

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Sobre IBD

Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology’s involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.

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