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Analyzing the Cultural Diversity of Consumers in the Global Marketplace

Analyzing the Cultural Diversity of Consumers in the Global Marketplace

Analyzing the Cultural Diversity of Consumers in the Global Marketplace

Esmeralda Crespo-Almendros / Juan Miguel Alcántara-Pilar / Salvador del Salvador del Barrio-Garcia

262,72 €
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Editorial:
IGI Global
Año de edición:
2015
Materia
Atención al cliente
ISBN:
9781466682627
Páginas:
408
Encuadernación:
Cartoné
262,72 €
IVA incluido
Disponible

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Sobre IBD

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

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