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Comportement d’achat des consommateurs à l’égard des smartphones Samsung

Comportement d’achat des consommateurs à l’égard des smartphones Samsung

S. Sandhiyarthi / S. Shajitha Banu

60,20 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Sociedad y cultura: general
ISBN:
9786207167210
60,20 €
IVA incluido
Disponible

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Sobre IBD

Pour atteindre une rentabilité à long terme, vous devez créer et conserver des clients fidèles, mais il est difficile d’y parvenir dans un environnement concurrentiel. La fidélité à la marque est l’achat répété d’un client qui reflète un achat continu et montre une attitude positive à l’égard de la marque pour acheter ce produit à l’avenir. Il ne s’agit pas d’un achat répétitif, mais d’un engagement psychologique du client envers la marque. Le comportement d’achat fait référence aux individus ou aux organisations qui font des affaires en tenant compte de l’impact des différents facteurs qui les influencent dans la prise de décision concernant l’achat de produits et de services sur un marché.

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Otros libros del autor

  • Das Kaufverhalten der Verbraucher gegenüber Samsung-Smartphones
    S. Sandhiyarthi / S. Shajitha Banu
    Um langfristige Rentabilität zu erzielen, müssen Sie loyale Kunden gewinnen und halten, aber das ist in einem wettbewerbsintensiven Umfeld schwer zu erreichen. Markentreue ist der wiederholte Kauf eines Kunden, der die Kontinuität des Kaufs widerspiegelt und eine positive Einstellung gegenüber der Marke zeigt, um dieses Produkt auch in Zukunft zu kaufen. Dabei handelt es sich n...
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