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Comportamento d’acquisto dei consumatori verso gli smartphone Samsung

Comportamento d’acquisto dei consumatori verso gli smartphone Samsung

S. Sandhiyarthi / S. Shajitha Banu

60,13 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Sociedad y cultura: general
ISBN:
9786207167227
60,13 €
IVA incluido
Disponible

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Sobre IBD

Per ottenere una redditività a lungo termine è necessario creare e mantenere clienti fedeli, ma è difficile farlo in un ambiente competitivo. La fedeltà al marchio è l’acquisto ripetuto di un cliente che riflette un acquisto continuo e mostra un atteggiamento positivo verso il marchio per acquistare quel prodotto in futuro. Non si tratta di un acquisto ripetitivo, ma di un impegno psicologico del cliente nei confronti del marchio. Il comportamento d’acquisto si riferisce a individui o organizzazioni che fanno affari insieme all’impatto di vari fattori che li influenzano nel prendere decisioni sull’acquisto di prodotti e servizi in un mercato.

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Otros libros del autor

  • Das Kaufverhalten der Verbraucher gegenüber Samsung-Smartphones
    S. Sandhiyarthi / S. Shajitha Banu
    Um langfristige Rentabilität zu erzielen, müssen Sie loyale Kunden gewinnen und halten, aber das ist in einem wettbewerbsintensiven Umfeld schwer zu erreichen. Markentreue ist der wiederholte Kauf eines Kunden, der die Kontinuität des Kaufs widerspiegelt und eine positive Einstellung gegenüber der Marke zeigt, um dieses Produkt auch in Zukunft zu kaufen. Dabei handelt es sich n...
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  • Comportamento de compra do consumidor em relação aos smartphones Samsung
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    Para alcançar a rentabilidade a longo prazo, é necessário criar e manter clientes fiéis, mas é difícil fazê-lo num ambiente competitivo. A fidelidade à marca é a compra repetida de um cliente que reflecte uma compra contínua e mostra uma atitude positiva em relação à marca para comprar esse produto no futuro. Não se trata de uma compra repetitiva, mas sim de um compromisso psic...
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