Librería Perelló (Valencia)
Librería Aciertas (Toledo)
El AlmaZen del Alquimista (Sevilla)
Librería Elías (Asturias)
Librería Kolima (Madrid)
Donde los libros
Librería Proteo (Málaga)
This book provides evidence that telemarketing is one of the most effective B2B marketing channels. I was a late convert to the benefits of B2B telemarketing. In common with many marketing executives, I was unsure if it was part of the sales or marketing department - and like many of my colleagues, I thought it seemed a bit old-fashioned. The transformation came when I witnessed first-hand the power of telemarketing when it is done well, and recognised when I had been on the receiving end of a good sales call.All of this, combined with four years as Marketing Director of a telemarketing agency, drove me to write this book and redress the balance. I want to give CEOs and marketing/sales executives the evidence they need to make informed decisions about a potent tool.
