Mr. Lee’s Publicity Book

Mr. Lee’s Publicity Book

Mr. Lee's Publicity Book

Ivy Ledbetter Lee

47,29 €
IVA incluido
Disponible
Editorial:
PRMuseum
Año de edición:
2017
Materia
Historia de empresas específicas/historia societaria
ISBN:
9780999024522
Páginas:
240
Encuadernación:
Otros
47,29 €
IVA incluido
Disponible

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This book, newly discovered from the archives of his biographer, is Ivy Lee’s only known full-length manuscript. Written in the mid-1920s, a time when the public relations field was first coming into its own, it is a guide not as much for the practitioner, but wisely, for a Jazz-Age public facing its first-ever bout of “information overload.” Lee advises the reader how to identify and cope with the seemingly relentless flow of messages—emanating from radio, newsreels and other new media—in order to separate out truth from reality, news from propaganda. He coaches the reader how to be a smart consumer of media, and shield himself from the newly emerging influence of motivational research and consumer crowd behavior. Although the book was written just as “talkies” were consuming the screen, the guidance it offers is just as valuable, perhaps even moreso, as YouTube and Twitter consume our screens, 90 years later.Readers of Mr. Lee’s Publicity Book: A Citizen’s Guide to Public Relations annotated and edited by Burton St. John III will also enjoy fascinating observations from some of today’s pre-eminent scholars and historians of media and public relations. Their comments point to fascinating parallels between Lee’s day and today, and also explore the progress, or lack thereof, in the public’s comprehension of publicity’s impact today.

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Otros libros del autor

  • 'Uncle Remus,' Joel Chandler Harris As Seen and Remembered by a Few of His Friends
    Ivy Ledbetter Lee
    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the 'public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the wor...
  • 'Uncle Remus,' Joel Chandler Harris As Seen and Remembered by a Few of His Friends
    Ivy Ledbetter Lee
    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the 'public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the wor...
  • 'Uncle Remus,' Joel Chandler Harris As Seen and Remembered by a Few of His Friends
    Ivy Ledbetter Lee
    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important ...
  • Human Nature And Railroads (1915)
    Ivy Ledbetter Lee
    Human Nature and Railroads is a book written by Ivy Ledbetter Lee in 1915. The book explores the relationship between human nature and the railroad industry, focusing on the role of communication and public relations in shaping public perception of railroads. Lee argues that railroads have a unique responsibility to communicate with the public and to build trust through transpa...
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