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Handbook of Research on Digital Media and Advertising

Handbook of Research on Digital Media and Advertising

Handbook of Research on Digital Media and Advertising

 

348,80 €
IVA incluido
Disponible
Editorial:
IGI Global
Año de edición:
2010
Materia
Publicidad
ISBN:
9781605667928
Páginas:
416
Encuadernación:
Rústica
348,80 €
IVA incluido
Disponible

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Sobre IBD

Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings from international experts, this Handbook of Research provides coverage of practical issues related to consumer power shifts, economic issues related to media exposure, and definitions to understand the dynamics involved with consumerism.

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