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Executing Crisis

Executing Crisis

Jo Robertson

41,84 €
IVA incluido
Disponible
Editorial:
Rothstein Associates Inc.
Año de edición:
2019
Materia
Relaciones públicas
ISBN:
9781944480622
41,84 €
IVA incluido
Disponible

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Sobre IBD

How leaders deal with crisis can clarify character and strengthen reputation. On the other hand, the wrong words and actions from the C-Suite can worsen the crisis spiral. Crisis management does not begin on the day the fire erupts, the hurricane barrels through, or the accident happens. Dr. Jo Robertson, a leading expert in heading off and containing crisis, lays out the key concepts that business leaders need to apply to their own organizations so they don’t have to rely on outside crisis advisors to swoop in and save the day.

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