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Contemporary Issues in Marketing

Contemporary Issues in Marketing

Ayantunji Gbadamosi

284,82 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
2019
Materia
Ventas y marketing
ISBN:
9781526478863
284,82 €
IVA incluido
Disponible

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Otros libros del autor

  • Handbook of Research on Consumerism and Buying Behavior in Developing Nations
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    Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The ...
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  • Critical Perspectives on Diversity, Equity, and Inclusion in Marketing
    Ayantunji Gbadamosi
    Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as 'less privileged' or 'low-income consumers' are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates ...
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    Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as 'less privileged' or 'low-income consumers' are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates ...
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  • Contemporary Issues in Marketing
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    Contemporary Issues in Marketing brings together theory and practitioners’ perspectives to present a coherent understanding of topical issues in marketing. ...
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  • Exploring the Dynamics of Consumerism in Developing Nations
    Ayantunji Gbadamosi
    As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations,...
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