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Consumer Nationalism in China

Consumer Nationalism in China

Maggie Ying Jiang

158,62 €
IVA incluido
Disponible
Editorial:
Wimbledon Publishing
Año de edición:
2024
Materia
Nacionalismo
ISBN:
9781839982859
158,62 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Perelló (Valencia)
  • Librería Aciertas (Toledo)
  • Librería Elías (Asturias)
  • Donde los libros
  • El AlmaZen del Alquimista (Sevilla)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

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