The time is right, following Benoît Mandelbrot's death in 2010, to publish this landmark book about the life and work of this maverick math genius.This compact book celebrates the life and achievements of Benoît Mandelbrot with the ideas of fractals presented in a way that can be understood by the interested lay-person. Mathematics is largely avoided. Instead, Mandelbrot's ideas and insights are described using a combination of intuition and pictures. The early part of the book is largely biographical, but it portrays well how Mandelbrot's life and ideas developed and led to the fractal notions that are surveyed in the latter parts of the book.