Customer Knowledge Management

Customer Knowledge Management

Customer Knowledge Management

Minwir Al-Shammari

216,86 €
IVA incluido
Disponible
Editorial:
IGI Global
Año de edición:
2009
Materia
Programación informática/desarrollo de software
ISBN:
9781605662589
Páginas:
88
Encuadernación:
Cartoné
216,86 €
IVA incluido
Disponible

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Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. Customer Knowledge Management: People, Processes, and Technology introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.

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